About

Why I'm building this.

I look around the room I'm in and I can't tell you what's here. A couch I bought five years ago. A guitar I haven't picked up in eighteen months. Books I've read; books I haven't. A lamp that was my grandmother's. None of it lives anywhere except in the room, and in my head, badly.

Most people don't know what they own. Not in any organized sense. And most people don't want to — not enough to spend an evening with a spreadsheet, anyway. The friction has always been the listing step: photograph it, describe it, price it, post it. Abundance removes the listing step. You photograph your stuff; the AI does the work; the catalog is yours; you can ask it questions; you can share lists with the people you trust; the marketplace happens by itself.

I'm building this now because the technology finally lets me. In 2022 it would have cost $5 to catalog one item; in 2026 it costs a fraction of a cent. The economics shifted. The metaphor I've been carrying around for two years — a cabinet of curiosities for what you own — is finally affordable.

I'm doing it as a single technical founder, on purpose. The validation phase needs one person on one roadmap, not three. The product is built; the open questions are behavioral. After I have an answer to do people catalog, and do they accept offers on items they cataloged for personal use, I'll raise the bigger round and build the team.

What success looks like, to me, is not a marketplace. It's that you can ask, "do I already have a stand mixer," and the answer is in your pocket. The marketplace is what happens because that question got answered for a million people.